UK AI Job-Risk Index · SOC 2010 2472
Ranks #28 of 293 for AI exposure (1 = most exposed)
How exposed to AI are public relations professionals?
92/100
AI exposure score (percentile of 365 UK occupations)
Very high#28
of 293 UK occupations (1 = most exposed)
£33,530
median full-time pay (ONS ASHE 2020) · 32,000 employee jobs
Public relations professionals sits in the very high exposure band: its abilities overlap with current AI applications more than about 92% of the 365 UK occupations the Department for Education scored. High exposure usually means AI can help with many of the tasks involved, such as drafting, analysis or information handling. That can change how the job is done, but it is not a forecast that the job will disappear.
Underlying scores: AIOE (all AI) 1.29, LLM exposure 1.46 (standardised; 0 is the average occupation). Skill level: Level 4. Pay and job counts are 2020 figures, so use them to compare occupations rather than as current salaries.
Job titles in this occupation
Titles the ONS SOC 2010 coding index places in unit group 2472. If your job title is here, this page uses the right figures for you.
lobbyist · publicist · pr adviser · press agent · pr assistant · media manager · media officer · pr consultant · press officer · press secretary · publicity agent · media consultant · media coordinator · press interviewer · publicity manager · publicity officer · communications aide · publicity assistant · publicity organiser · publicity consultant · publishing assistant · publications assistant · press and information officer
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Lower-risk related jobs
Occupations in the same SOC 2010 sub-major group with a lower AI exposure score, highest-paid first. Pay difference is against £33,530 (ONS ASHE 2020 median, full-time). Switching usually needs retraining; this is a starting point, not advice.
| Occupation | Exposure | Median pay | Difference |
|---|---|---|---|
| Quality assurance and regulatory professionals | 87/100 | £45,553 | +£12,023 |
| Quantity surveyors | 86/100 | £45,090 | +£11,560 |
| Architects | 75/100 | £42,968 | +£9,438 |
| Advertising accounts managers and creative directors | 88/100 | £41,913 | +£8,383 |
| Barristers and judges | 86/100 | £41,843 | +£8,313 |
Occupations with similar exposure
- Marketing and sales directors (93/100)
- Vocational and industrial trainers and instructors (93/100)
- Information technology and telecommunications directors (93/100)
- IT project and programme managers (93/100)
← #27 Marketing and sales directors · #29 Local government administrative occupations →
Source: Department for Education (2023), The impact of AI on UK jobs and training (AIOE scores); ONS ASHE 2020 Table 14; job titles from the ONS SOC 2010 coding index (v7). Exposure is not a prediction of job loss. Methodology · Embed this data
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